How to Avoid Greenwashing as a Vegan

  • Author: Alicia Harris
  • Date: June 30, 2021
  • Time to read: 2 min.

The majority of us have never heard the term”greenwashing.” In actuality, it appears a little bit strange. What’s greenwashing, and is it something to be wary of?

Unfortunately, there are a lot of firms out there that want to take advantage of people who are weak. Vegans have a flaw that a profit-driven corporation may swiftly exploit: they want to do things ethically and are willing to pay more for products that they believe meet their ethical standards.

This screams”chance!” To businesses that want extra cash for products that they might otherwise find hard to sell or have a surplus or want to remarket to people for higher costs. Unfortunately, profit is the name of the game, and many vegans participate in it whether knowingly or unconsciously.

We know that organic products and companies that sell ethical products must do so at a mark-up because demand is lower. To survive as an ethical company, more money is frequently required. They think the world is nickels and dimes and don’t think twice about deceiving consumers for the excess cash.

If you would like to avoid being duped by a greenwashing business, you must make sure that you explore the claims they make. If the claims are meaningful and you can trace them to a credible source, the provider is likely genuine. But if the business is making broad statements or claims that aren’t significant, you should be wary. They might just be using clever marketing to seem better than they are. It’s all about what you buy into, and if they would like to trick consumers into making a buck, they find no fault in that.

A greenwashing corporation might say, for example, that their product is free of something that all products these days are free of. If they are advertising based on excluding an ingredient that is already banned in your part of the Earth, they’re trying to sell you something that isn’t quite up to par with your standards. Keep a keen eye out.

If you do your research, there should be nothing to worry about. Just use discretion when you’re shopping. If you’re finding a brand that you’re suspicious of, you may easily do an online search to determine whether or not the business is credible. If they aren’t, you know what to avoid, and if they are, you may have found a great new product that you could buy ethically!

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